Target Audience

     Our film opening falls under the coming-of-age genre and therefore has a target audience of young teens, more specifically within the ages of twelve and eighteen. Granted that our plot follows a sixteen-year-old female protagonist, the target audience can be turned into girls in this age range in particular. With our target audience in mind, my team has planned out certain aspects in our opening that purposefully appeal to our target audience and demographic.

    The mannerisms, language, vocabulary, state of mind, basically the way our character acts will mirror that of teenagers to create a sense of relatability and realism in the target audience. The way our character expresses herself through her physical appearance and the way she chooses to decorate her room are also indicative of her youthful nature. The bright pink colors planned to be littered throughout her bedroom, band posters, pictures of her friends, and youthful accessories such as a lava lamp and a diary will all show that our character is living the life of an average teenager...until of course the pandemic hits. 

Snippet of our research